Why Shaw Dental Offers Opalescence for Teeth Whitening

Shaw Dental Health • April 28, 2026

Achieve a Hollywood Smile with Custom Whitening Trays

Walk down any oral care aisle and you’ll find a dozen ways to whiten your teeth — strips, pens, rinses, LED gadgets promising Hollywood results in a week. Most of them overpromise and underdeliver. A few may leave your gums raw for the trouble.



At Shaw Dental Health, we’ve settled on something simpler that actually works: Opalescence custom-fitted take-home trays. It’s a clinically backed whitening system, shaped to your exact bite, that you use on your own schedule.

What Makes Opalescence Different?

Opalescence is a professional-grade whitening gel dentists have trusted for decades. We use it because it does two things drugstore kits can’t:



  • Custom-molded trays made from your bite. We take impressions so the tray hugs your teeth exactly — no gel on your gums, no slippage, no guesswork.
  • Prescription-strength gel in controlled concentrations. Opalescence comes in 10%, 15%, and 20% formulations, and we pick the right one for your sensitivity level.


Over-the-counter strips and gels are one-size-fits-all by design. They can’t conform to your teeth, which is why results tend to be uneven and gum irritation is common.

Who’s a Good Candidate for Teeth Whitening?

The short answer: almost anyone. The only thing you need to check is gum sensitivity. If whitening burns, stings, or causes ongoing sensitivity, we stop and reassess. Otherwise, you’re a perfect candidate.

A few specifics worth knowing:



  • Adults with stained or dulled enamel are the classic fit. Coffee stains, wine stains, tea stains, tobacco stains, the slow yellow of aging enamel — this is what Opalescence is built for.
  • Teens are a special case. Because their bite is still shifting, we usually recommend starting with Crest or Colgate whitening strips from the drugstore, then moving up to custom Opalescence trays once their teeth have settled.
  • Pregnant or nursing patients should talk to their OB and dentist before starting any whitening treatment. When in doubt, we’d rather wait than guess.

What You Can — and Can’t — Whiten

Whitening gel only works on natural tooth enamel. So here’s the bottom line:



  • Yes: yellowing and surface stains from coffee, wine, tea, smoking, or normal aging.
  • No: crowns, veneers, bonding, and fillings. Those are as white as they’re ever going to be. Whitening gel will not change them — though it can still help remove surface stains built up on the restoration.


If you already have visible crowns or veneers on your front teeth, talk with a dentist before you start whitening. You don’t want to lighten your natural teeth so much that they no longer match your dental work.

One quick note: Opalescence is a maintenance system, not a dramatic overnight transformation. Most patients see gradual improvement over two or three treatment cycles, used at their own pace. If you’re looking for eight-shades-brighter-in-an-hour, that’s not what this is — and that’s by design. Gentle and gradual is what keeps your enamel and your gums happy.

How the At Home Kit Works

Once your custom trays are made, the routine usually looks like this:



  1. Load a small amount of gel into the tray. More gel does not mean whiter teeth — overfilling is the number one rookie mistake, and it usually ends in gum irritation.
  2. Wear the trays for one to two hours, typically in the evening.
  3. Brush after you’re done, not before.
  4. Go to bed. No coffee, no red wine, no dark sodas between wearing the trays and sleep.


You and your dentist can discuss the treatment frequency. Everyone’s teeth are different!

How to Keep Your Results

Long-term, the patients with the whitest smiles are the ones who:


  • Keep their trays clean and in good condition
  • Pick up refill bleach when they run low
  • Touch up occasionally instead of bingeing
  • Stay consistent with cleanings and daily oral care
  • Moderate the usual suspects — coffee, red wine, tea, tobacco, and dark sodas


It doesn’t require a dramatic lifestyle overhaul. Just steady, light-touch maintenance. More care applied gently — not more gel applied aggressively — is what gives you the whitest results.

Is Teeth Whitening Covered by Insurance?

Short answer: no. Dental insurance classifies whitening as cosmetic and doesn’t cover it — one of the few things we can say with total certainty.


That said, an HSA (Health Savings Account) card will typically cover it. If you have one, it’s a clean way to handle the cost.

What Opalescence Costs at Shaw

We believe in upfront pricing, so here’s what it typically costs:


  • Custom trays + initial bleach: $250
  • Refill bleach (2 syringes): $30



The trays are made once and essentially last forever — as long as your bite doesn’t change significantly (no new crowns, extractions, or major restorations). After that first investment, all you’re buying is bleach. Used correctly, two syringes stretch a long way.

Ready to Brighten Your Smile?

If you’re in Ringgold, Chattanooga, East Brainerd, or anywhere in North Georgia, and you want a whitening system that actually fits your mouth, we’d love to get you started.


Call Shaw Dental Health at (706) 891-2008 schedule your whitening consultation. We’ll take impressions, walk you through the kit, and send you home with everything you need to start.

By Dr.Shaw August 12, 2026
If you've been thinking about upgrading your smile, two options keep coming up: porcelain veneers and dental bonding. Both can fix chips, gaps, stains, and shape issues. Both look natural when done well. But they're not interchangeable, and choosing the wrong one for your situation can mean paying more, or replacing your restoration sooner than you needed to. Here's the honest breakdown.
August 12, 2026
Dr. Stephen Shaw is an innovative leader in modern dentistry, dedicated to providing exceptional dental care for patients of all ages through a philosophy rooted in conservative, patient-centered treatment. With a commitment to preserving natural tooth structure while achieving stunning cosmetic results, Dr. Shaw combines the latest digital technologies with a thoughtful, minimally invasive approach that puts patients first. One of Dr. Shaw's greatest passions is educating fellow dentists along with patients on a technique that is quietly revolutionizing cosmetic dentistry: Injection Molding for Composite Veneers. This minimally invasive approach preserves natural tooth structure while delivering stunning, same-day results — no lab work, no temporaries, and no sending patients home with numb faces waiting weeks for their new smile. The process begins with a simple intraoral scan,. Within 48 hours, he receives a digital wax-up and a full 3D preview of the final case — and when patients see what their smile will look like, the reaction is almost always the same: "When can we start?" If you'd like to hear Dr. Shaw walk through this technique firsthand, he was recently a featured guest on the Viva Learning Dental Podcast, Episode 733: The Clear Advantage: Injection Molding for Composite Veneers. Tune in to hear real patient stories and learn more about the advanced technology Dr. Shaw uses every day at Shaw Dental Health in Ringgold, GA. 🎙️ Listen to the episode here Whether you're a child visiting for the first time or an adult looking to transform your smile, Dr. Shaw's practice offers a welcoming environment where quality care is never compromised. Dr. Shaw is available for speaking engagements and is passionate about sharing his knowledge with fellow dental professionals. If you would like to book Dr. Shaw for a speaking engagement, please fill out the form below.